• The Beginning
      1956
      ROL is launched in 1956 as an innovative laundry and dishwashing detergent.

    • The brand establishment in the Greek Market
      1956 – 1957
      The brand is launched and established strongly through its communication plan on “shiny white” clothes

    • ROL Advertisement at 1968
      1968
      The brand establishment

    • The white force
      1969
      The shiny white moto is still communicated and the product is called the “white force”.

    • All of Greece loves white
      1970

    • It does not pollute the environment
      1971
      At the’70s and ’80s, ROL is becoming the most famous detergent for every Greek woman for handwashing the clothes.

    • Most selected product for handwashing clothes
      1971 – 1980
      At the’70s and ’80s, ROL is becoming the most famous detergent for every Greek woman for handwashing the clothes.

    • Modernization
      1980
      Launching of the product ROLColor and the movie Rock&Roll is aired.

    • Rock n’ ROL
      1980
      Launching of the product ROLColor and the movie Rock&Roll is aired

    • Τhe white of Greece
      1990

    • ROL Liquid
      1995
      Launch of the ROL liquid in the mid-1990s

    • New ROL logo
      2014

    • Rol Specialties are launched in the Greek market
      2016

  • Rol Quickwash is launched and distributed and it changes the detergent market due to its innovation!
    2017

    • Three brand new ROL sprays are launched in the market designed for clothes and fabrics.
      2020

    • Introducing the new Rol Quickwash Sweet Elation to the market.
      2020