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The Beginning
1956
ROL is launched in 1956 as an innovative laundry and dishwashing detergent.
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The brand establishment in the Greek Market
1956 – 1957The brand is launched and established strongly through its communication plan on “shiny white” clothes
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ROL Advertisement at 1968
1968The brand establishment
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The white force
1969The shiny white moto is still communicated and the product is called the “white force”.
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All of Greece loves white
1970
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It does not pollute the environment
1971At the’70s and ’80s, ROL is becoming the most famous detergent for every Greek woman for handwashing the clothes.
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Most selected product for handwashing clothes
1971 – 1980At the’70s and ’80s, ROL is becoming the most famous detergent for every Greek woman for handwashing the clothes.
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Modernization
1980Launching of the product ROLColor and the movie Rock&Roll is aired.
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Rock n’ ROL
1980Launching of the product ROLColor and the movie Rock&Roll is aired
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Τhe white of Greece
1990
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ROL Liquid
1995Launch of the ROL liquid in the mid-1990s
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New ROL logo
2014
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ROL Specialties are launched in the Greek market
2016 -
ROL Quickwash is launched and distributed and it changes the detergent market due to its innovation!
2017 -
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ROL Quickwash Sweet Elation is launched and distributed and it changes the detergent market due to its innovation!
2019 -
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Three brand new ROL sprays are launched in the market designed for clothes and fabrics.
2020
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ROL DryWash and ROL Black are voted products of the year in the perspective categories.
2020
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TV Spot for ROL DryWash.
2020
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ROL Washguard is launched.
2020
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New and improved formulas and packaging for ROL Quickwash, Massalia, Delicat.
2021
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Updated formulas and packaging for ROL Handwash.
2021
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TV Spot for ROL Quickguard.
2021
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Updated packaging for ROL Black and ROL Classic handwash.
2021
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