The Beginning
1956

ROL is launched in 1956 as an innovative laundry and dishwashing detergent.

The brand establishment in the Greek Market
1956 – 1957

The brand is launched and established strongly through its communication plan on “shiny white” clothes.

ROL Advertisement at 1968
1968

The brand establishment

The white force
1969

The shiny white moto is still communicated and the product is called the “white force”.

All of Greece loves white
1970

It does not pollute the environment
1971

At the’70s and ’80s, ROL is becoming the most famous detergent for every Greek woman for handwashing the clothes.

Most selected product for handwashing clothes
1971 – 1980

At the’70s and ’80s, ROL is becoming the most famous detergent for every Greek woman for handwashing the clothes.

Modernization
1980

Launching of the product ROLColor and the movie Rock&Roll is aired.

Rock n’ ROL
1980

: Launching of the product ROLColor and the movie Rock&Roll is aired.

Τhe white of Greece
1990

ROL Liquid
1995

Launch of the ROL liquid in the mid-1990s

New ROL logo
2014

Rol Specialties are launched in the Greek market
2016

Rol Quickwash is launched and distributed and it changes the detergent market due to its innovation!
2017

Three brand new ROL sprays are launched in the market designed for clothes and fabrics
2020

Introducing the new Rol Quickwash Sweet Elation to the market
2020

With ROL DryWash you can now instantly revive worn clothes you want to wear once again. Thanks to its special DryWash technology with active detergent ingredients, ROL DryWash eliminates odors, freshens and de-wrinkles your clothes ready to be worn again.

ROL QuickWash Sweet Elation + Aroma Encaps releases a blissful fruity floral fragrance even 2 weeks after you have washed your clothes. Encaps are designed to break during the handing of the clothes, releasing perfume and freshness that lasts and lasts as they are broken.

ROL Quickguard is designed to kill 99.9% of bacteria and viruses in just 1’. Specially designed for clothes and fabrics, ROL Quickguard disinfects effectively bacteria on clothes, linen, upholstery and all surfaces without need for rinsing, leaving behind no chemical residues.

ROL StainsOut laundry stain remover eliminates all difficult stains on fabrics safely and without damage to colors or fabrics. Thanks to its powerful enzymatic formula, applies 100x more cleaning power on each stain compared to a single wash with regular liquid or powder laundry detergent.